For our business, good Copywriting was critical as videos and social media post can only showcase the highlights of our work, we wanted to take our customer into a reflection space and help them make their choice as we are not an on the shelf product, so it wasn't about just rolling out flowery content, our content had to reflect our understanding of our customers problems, give an insight into subject & make our offering clear and easy to choose. our intention was to help our customers understand the uniqueness, quality of our offering, give them a feel of how interesting it is to be in our programs and we found Mani and his team to be a game changer for this. Most of the customers first response was content was simple, effective and yet interesting, it could catch someone's attention and hold them long enough to go through the description. Mani is an expert at his craft, he takes care to find out the different perspectives from different stakeholders & include them to roll out content that's relevant and useful, he also crafts it with creative and attractive metaphors. We could see our content was well received and yet unique instead of rolling out content that looks similar to the ones making round in social media from different avenues. Mani and his team are creative yet in tune with latest trends which makes us comfortable knowing we are making right value for our investment. I will vouch his service for any business that wants to highlight its quality and uniqueness and yet wants to do it without pushing the customer to a buy corner in other words - when it comes to a branded approach to copywriting, Mani will know it best.