Create and communicate your
startup’s narrative on LinkedIn.
I help early-stage B2B tech startups build brand awareness on LinkedIn
with a founder-led narrative that customers will actually resonate with.
Your LinkedIn content is
falling flat because…
..you’re just dumping features that people don’t care about.
...you’re using technical terms that confuse your audience.
...you’re making it all about your startup so people don’t resonate.
In short, you’re creating product-centric content. Focusing on technical features and capabilities. Forgetting that the only way to build awareness is by engaging your audience on a deeper level.
And so you keep posting stuff that doesn’t land, gets no engagement, and ultimately doesn’t drive the kind of awareness and engagement you need to get your startup off the ground.
So you need to make
people care by…
...focusing on the benefits and value of using your product.
...explaining your product in the clearest, plainest language.
...putting your customers at the center so they resonate with it.
The solution lies in creating a clear founder-led narrative that combines the founder’s story with the product’s capabilities, and communicates the unique value your product provides to your customers.
Then you can share that with your audience directly, using LinkedIn content and ads to get your story out there, connect with people, and end up actually driving the kind of brand awareness you need.
The 3 P’s of a
Founder-Led
Narrative
The most impactful narratives are built on the unique combination of product, perspective, and personality.
My 4-step process to develop and share
your founder-led narrative on LinkedIn
01: I’ll learn all about your startup
I’ll learn all about your product’s positioning and capabilities through questionnaires and demos. Then interview the founder to uncover their personality and unique perspective.
02: We’ll create your narrative
Then I’ll run a 2-hour remote workshop where we’ll bring together the 3 p’s (product, perspective, and personality) to craft your founder-led narrative and make sure we’re all aligned.
03: I’ll rework your LinkedIn profile
I’ll write your LinkedIn bio, about section, and cover image copy to reflect and communicate your startup’s new narrative in a way that resonates with people. I’ll also create your core content pillars.
04: I’ll write a month of content
I’ll stick with you for a month, having a weekly 45-minute session with the founder to pull out content ideas and writing 3 LinkedIn posts a week based on those conversations.
The Founder-Led Narrative Program
A 2-month process to create a clear narrative and start communicating it through LinkedIn.
- Immersion
(questionnaires, demos, interviews)
- LinkedIn profile copy
(bio, about section, cover image)
- 2-hour narrative workshop
(remote, collaborative)
- 1-month LinkedIn content
(3x posts per week)
Your investment:
3,000 USD
Thoroughly enjoyed working with Manikandan on multiple e-com and social media projects. He has the knack of understanding brand and business objectives and coming up with strategic approaches is commendable. Turnaround time is superb!!
UNIBIC
Shailedra Tatia –
Ex. Unibic marketing head
Mani crafted our new positioning, making us stand distinctively in the market as it was a derivative of a dire market need and our strengths. Combined with the LinkedIn narratives, it increased visits to my profile by 50%. We landed with two organic inquiries within the first week.
Nova Strid:
Arokia Raj - CEO
My vision was to build a thoughtful professional brand through my ideas. Such that my clients connect with me at a cerebral level and then buy from me for my perspective; Mani helped me craft a compelling story and helped me crystalize my ideas for impact. My LinkedIn profile visits increased by 70%, and webinar registrations increased by 160%
Verity Software & testAIng:
Vinay Baid - Co-Founder & CSO
For our business, good copywriting was crucial. We needed content that reflected our understanding of customer problems and made our offering clear, not just flowery. Mani and his team were game-changers — the content was simple, engaging, and stood out. He brings in diverse perspectives, uses creative metaphors, and keeps it relevant. If you want branded, quality-focused copy, Mani knows how to deliver.
Skill Gurucool
Vidya Ragu – Founder
Who is this for?
I typically work with early-stage tech startups who are trying to build their initial brand awareness.
Who should be involved?
It’s usually best for the founder to lead the project, but you might also bring in the CMO and other stakeholders if you want.
Why LinkedIn?
It’s the most effective way of directly communicating your narrative with your intended audience.
Do you write other assets?
No, my focus is on LinkedIn content and ads. But if you need other assets I can intro you to other experts.
Do you do paid ads?
The sprint focuses on organic content, but afterwards I can stick around and introduce ads into the mix.
What happens after?
Once we finish the month of content, you can choose to walk away or carry on with an ongoing retainer.
Ready to share your story?
Book a call using the link below and we can chat about your current situation and whether we’re a good fit for each other.