Create and communicate your
startup’s narrative on LinkedIn.
with a founder-led narrative that customers will actually resonate with.
testimonials
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Kyle Simon
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Brittany Foxx
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Kristina Jones
Your LinkedIn content is
falling flat because…
..you’re just dumping features that people don’t care about.
...you’re using technical terms that confuse your audience.
...you’re making it all about your startup so people don’t resonate.
In short, you’re creating product-centric content. Focusing on technical features and capabilities. Forgetting that the only way to build awareness is by engaging your audience on a deeper level.
And so you keep posting stuff that doesn’t land, gets no engagement, and ultimately doesn’t drive the kind of awareness and engagement you need to get your startup off the ground.
So you need to make
people care by…
...focusing on the benefits and value of using your product.
...explaining your product in the clearest, plainest language.
...putting your customers at the center so they resonate with it.
The solution lies in creating a clear founder-led narrative that combines the founder’s story with the product’s capabilities, and communicates the unique value your product provides to your customers.
Then you can share that with your audience directly, using LinkedIn content and ads to get your story out there, connect with people, and end up actually driving the kind of brand awareness you need.
The 3 P’s of a
Founder-Led
Narrative
The most impactful narratives are built on the unique combination of product, perspective, and personality.
your founder-led narrative on LinkedIn
01: I’ll learn all about your startup
I’ll learn all about your product’s positioning and capabilities through questionnaires and demos. Then interview the founder to uncover their personality and unique perspective.
02: We’ll create your narrative
Then I’ll run a 2-hour remote workshop where we’ll bring together the 3 p’s (product, perspective, and personality) to craft your founder-led narrative and make sure we’re all aligned.
03: I’ll rework your LinkedIn profile
I’ll write your LinkedIn bio, about section, and cover image copy to reflect and communicate your startup’s new narrative in a way that resonates with people. I’ll also create your core content pillars.
04: I’ll write a month of content
I’ll stick with you for a month, having a weekly 45-minute session with the founder to pull out content ideas and writing 3 LinkedIn posts a week based on those conversations.
My 4-step process to develop and share
your founder-led narrative on LinkedIn
The solution lies in creating a clear founder-led narrative that combines the founder’s story with the product’s capabilities, and communicates the unique value your product provides to your customers.
Then you can share that with your audience directly, using LinkedIn content and ads to get your story out there, connect with people, and end up actually driving the kind of brand awareness you need.
03: I’ll rework your LinkedIn profile
03: I’ll rework your LinkedIn profile
I’ll stick with you for a month, having a weekly 45-minute session with the founder to pull out content ideas and writing 3 LinkedIn posts a week based on those conversations.
I’ll stick with you for a month, having a weekly 45-minute session with the founder to pull out content ideas and writing 3 LinkedIn posts a week based on those conversations.